Our Services
When it needs to be written…
we write it
Content Strategy & Editorial Planning
We begin by understanding your goals and key messages. We then put these messages into action through a comprehensive content plan that effectively communicates your story through various mediums. A well-planned content strategy includes:
Website content
Blog articles
Social content
Patient/stakeholder education materials
Email campaigns and e-newsletters
Publications and annual reports
Website Content
You’ve spent weeks and months getting your website design just right. Now it’s time to craft copy that makes your site shine. Every great website needs engaging content that converts.
Our writing process begins with listening - to your brand message and your voice - so we can develop content that connects with the people you want to reach. We conduct interviews with leaders and key players within your company to create content in your voice that communicates your services and value.
We create website content that results in action.
Healthcare & Practice Communications
Lisa Schwartz has spent more than 20 years in content marketing and communications with a special focus on the healthcare industry and physician/group practices. She knows healthcare and how to communicate best with patients, physicians, communities, and internal audiences.
Schwartz Writing has built content marketing and comprehensive communications programs for physician practices in urology, radiology, cardiology, and more, serving as a valuable member of a practice’s, hospital’s, and marketing agency’s editorial and marketing teams.
Whatever your story, we’re here to help you share it.
Ghostwriting
Subject matter experts have a great deal of knowledge in their heads but little time to transfer their expertise into words on a page. When you need a writer to craft your message, in your voice, Schwartz Writing has you covered.
We work with CEOs, leadership, physicians, and industry experts to craft blog articles, bylines, op-eds, speeches, email campaigns, books, and more. We listen to better understand your voice and personality so your content always sounds genuine. Keeping your name in front of key stakeholders has never been easier.
Blogs
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Websites
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Publications
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Articles
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Newsletters
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Annual Reports
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Marketing
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Editorial Planning
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Social Content
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Blogs ~ Websites ~ Publications ~ Articles ~ Newsletters ~ Annual Reports ~ Marketing ~ Editorial Planning ~ Social Content ~
